
See retention as a chance to grow your leaders, support your drivers and protect revenue.

🌿 About David Reichard
I’ve held a CDL since 1991 and spent more than 30 years behind the wheel in OTR, regional, and local trucking. I’ve lived the real pressure of the road, the missed family moments, the burnout, and the strain that builds when drivers feel like they are carrying everything alone.
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For more than 20 years, I’ve also been coaching—first informally with other drivers at truck stops and terminals, and now formally through Seasons of Life Coaching—helping people sort through what’s really going on beneath the surface and find practical next steps.
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Today, through Seasons of Life Coaching, I help trucking companies retain good drivers and protect revenue by improving the driver–dispatcher relationship and giving drivers practical stress‑reduction tools they can use on the road. My work helps companies create calmer communication, fewer surprise resignations, and stronger driver‑centered cultures.
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What I bring is not theory from the outside. I bring lived trucking experience, years of coaching conversations, a coach’s ear for what is really going on underneath the surface, and a practical approach that helps leaders and drivers respond better under pressure.
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CDL since 1991
30+ years in trucking
2.5M+ miles driven
20+ years of coaching experience
Speaker at the Mid‑America Trucking Show (MATS) 2026
Member Owner-Operator Independent Drivers Association (OOIDA)
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I care deeply about this industry. I want drivers to feel seen, supported, and proud of the work they do, and I want companies to build cultures where good drivers want to stay and where revenue is protected instead of lost to preventable turnover.
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Want to talk about your fleet, your event, or the kind of support your people need?

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